Beth Clifford
Beth Clifford is a dynamic sales leader, culture consultant, and national speaker known for helping organizations build high-performing, inspired teams. With extensive experience in strategic sales, leadership development, and talent coaching, she partners with companies to create cultures rooted in belief, purpose, and growth. Beth’s approach goes beyond traditional management by empowering individuals to lead with vision and confidence, transforming average performers into top-tier talent. Her ability to cultivate winning mindsets has consistently driven results—most notably, under her leadership, a team of six ranked #1 in the country for three consecutive years. As the founder of Beth Clifford Consulting, Beth brings her message to life through speaking engagements, coaching, and podcasting. She challenges leaders to shift from micromanagement to mentorship, asking powerful questions like “What’s possible next?” to spark transformation and ownership. Beth is passionate about creating environments where excellence is the standard, not the exception. Her work continues to inspire professionals across industries to lead with belief, unlock potential, and build cultures that don’t just perform—but thrive.
• UVU - Bachelor's Degree
What do you attribute your success to?
I attribute my success to a deep belief that discipline beats motivation—and that consistency, grit, and heart will take you further than talent alone. I’ve always been willing to go all in, to bet on myself, and to do the hard, unglamorous work when no one’s watching. But more than anything, my success is built on people. The ones I’ve led, learned from, built with, and loved. I’ve been shaped by working mothers, mentors, and small business owners who taught me that success isn’t just about performance - it’s about impact. It’s about knowing your values, showing up fully, and choosing to lead with both strength and empathy.
What’s the best career advice you’ve ever received?
The best career advice I ever got was simple but powerful: “Confidence will open doors before credentials ever do.” It reminded me that believing in yourself isn’t arrogance- it’s alignment. If you don’t see your own potential first, no one else will. That advice changed how I walked into rooms, how I led teams, and how I made decisions, especially the bold ones. Success always starts with what you choose to believe about yourself.
What advice would you give to young women entering your industry?
Own your voice early. Don’t wait to be invited to speak….speak because your perspective matters. Learn the business, not just the job. Understand how decisions are made, where the money flows, and what drives growth. Be willing to ask for more, negotiate for what you’re worth, and walk away from what doesn’t align. And never let someone make you feel small for being both ambitious and empathetic. You can be strong and kind. Strategic and nurturing. And you don’t have to pick one to lead powerfully.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is helping businesses see beyond short-term performance and actually invest in sustainable people development. Everyone wants growth- but not everyone wants to slow down long enough to build the foundation that supports it. Another challenge?
What values are most important to you in your work and personal life?
The values that matter most to me, both in work and in life: are integrity, ownership, and heart. I believe in doing what you say you’ll do, even when no one’s watching. I believe in taking full ownership; of the wins, the failures, and the lessons in between. And I lead with heart, always. Whether I’m guiding a team, building a business, or raising my kids, I care deeply about how people feel, how they’re treated, and how we show up for each other. For me, success isn’t just about outcomes—it’s about who you are while you’re getting there.
Locations
Beth Clifford Consulting
Draper, UT 84020